Introducing Ageing Intelligence®
Our Ageing Intelligence® is a world first - a novel, branded approach to business that helps organisations identify and capitalise on opportunities in longevity economies. It is a comprehensive data-driven approach - leveraging a combination of human knowledge, insight and experience, data analysis, and real-world applied testing and research.Scroll
Experience and Design
Translate insights into practical solutions through understanding real human experiences.Read More
Research and HorizoningTM
We help identify the foreseeable and unexpected shifts leveraged by the demographic revolution.Read More
Data and Insights
We merge human experience with research knowledge and existing big and small market data, turning this into people-driven insight.Read More
Leveraging everyday life experiences and life transitions to support employees and individuals.Read More
Tap into new markets: service it to create new businesses, new jobs, new commercial opportunities, and improve millions of lives.
The kind of life that boomers and the following generations see ahead of them, its chronological breadth associated with enormous social and technological possibilities, basically didn’t exist before. This is a greenfield, a new market to be built today, together, by us, with us.
The growing population over 50 represents both a transformative force by itself and a net asset—a fast-growing contingent of active, productive people who are working longer and taking the economy in new directions*.
Therefore, at NICA we believe it is important to deal with older adults like any other consumer or end-user, using the same tools and the same engagement techniques.
It is a matter of listening to and understanding their dreams, wants, needs, respecting diversity and uniqueness, applying ethical principles, and exploring and defining the right narrative. It is a matter of dignity. It is what you look for every day from brands and organisations you trust and deal with.
*this is a citation from “The Longevity Economy, Generating economic growth and new opportunities for business”, Oxford Economics.
Understanding what's important
Basic human needs will remain the same – love and be loved, feel engaged and recognised as an individual, being an active part of the community, feeling alive, but these needs are challenged by events that are always in the background of our life: climate change, economic crices, societal conflicts, or bare technological innovation.
We need new, data-driven and more agile tools to help understand and deal with the new life that is waiting ahead of us in our later life. Placing the citizen, the consumers, the older adult, and their stakeholders at the centre of all our work, we innovate though evidence synthesis, deep market and trend analysis, horizon scanning, and consumer insights gathered by our proprietary methodological approach.
With our Ageing in Translation approach, we guide customers and partners to discover the possible hidden interactions between different industries, that could enable innovative business opportunities and revenue streams.Our Approach
Get in touch with us at the Home of Ageing Intelligence®
Please complete the form below or email email@example.com